Director - Strategy

Job ID
Job Location
US-NY-New York | US-CA-San Francisco
United States-NY-Codeword New York City
Insight & Analytics

What We Need

Codeword is looking for a seasoned director to lead our growing strategy team… and if there is one thing we’d like you to understand (even though we hope you read the rest of this job description) it’s the following: 


We need a great partner to account management with a growth mindset (management consultants and MBAs welcome), someone that can instigate great creative, speak openly and respectfully (like a true partner) to our clients, can help set up our junior strategists for success, with broad marketing experience (cool if you’re great at email, but hopefully you’ve done some direct mail, social, or even radio), and has opinions. Be thoughtful. Have a POV. If you haven’t done some of these things, cool…what can you bring to CODEWORD? 


  • SVP, Executive Director of Strategy


Our strategy practice comprises of:


  • Digital strategy 
  • Content strategy 
  • Social media strategy 
  • Measurement and analytics 
  • Brand Consulting 
  • Paid media planning 
  • Public Relations


We’re a communications agency that specializes in building audiences for brands, and connecting with hard-to-reach communities of enthusiasts, nerds, influencers, and decision-makers. 


From exploration, to strategy and implementation, we create end-to-end programs. The perfect strategy director knows how to position a brand to connect with specific audiences, how to build a multichannel digital ecosystem for that brand/audience, and how to measure the effectiveness of the content that lives on those channels. We want someone who will instigate strong creative, and help us innovate on new social/content platforms, and experiment with new formats. 


You’ll be part of the senior leadership at Codeword, reporting directly to the SVP of Strategy and working primarily on one of our largest and most innovative clients. Like every manager at Codeword, the Director of  Strategy should be comfortable with high-level thinking and leading a team, but enjoy rolling up your sleeves and executing, too, often. Lastly, you’ll be a partner to Account Management to grow the business, push creative to go beyond, and bring a growth mindset to our strategy team.

What you'll be doing

  • Managing and mentoring our team of strategists and working closely with our data analysts. 
  • Leading cross-functional teams (design, editorial, account, PR) on various projects. 
  • Working directly with our top-tier roster of clients to define their objectives and implement programs.
  • Representing Codeword and being an advocate for smart work in the ad, tech, and media industries.
  • Keeping up on evolving social and content platforms, and staying current on media trends.
  • Providing proactive creative inspiration and best practices for our team and clients.


What you've been able to accomplish

  • 10+ years of experience in media, content, and/or social space. Big agency experience is welcome, bring the great stuff you’ve learned, leave the baggage
  • Management Consultancy experience a plus, MBA from a top Business School a plus plus. 
  • Skilled communicator, whether you’re presenting in a room, speaking on a stage, creating a deck, or writing an email
  • Demonstrated ability to translate marketing goals and narratives into executable strategy
  • Expertise in social media and new media platforms and best practices
  • Experience building integrated marketing strategies (display, email, social, direct mail…)
  • Attention to detail and strong organizational skills
  • An entrepreneurial spirit and a managerial mindset, working well with a team and individually

If that sounds like you, let’s talk:

About Us

Codeword is a fast-growing agency that combines content, media relations and thoughtful creativity to build effective communications programs. We work with the biggest and smallest tech companies in the world, and our clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose. 


Codeword is a proud member of the WE Worldwide network. We’re committed to an inclusive, diverse, equitable culture that values every team member and helps advance their careers.




Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


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