Lead Copywriter

Job ID
Job Location
US-OR-Portland | US-OR-Portland | US-NY-New York | US-CA-San Francisco | US-TX-Austin | US-IL-Chicago
United States-WA-WE Communications

What We Need

Want to create captivating content for some of the world’s most influential brands at a large, independent, women-founded agency? Do you come alive when collaborating alongside a range of storytellers similarly passionate about reflecting the full diversity of clients’ audiences in their marketing and communications campaigns?


Does your idea of a rewarding creative life encompass a variety of short- and long-form writing formats — spanning tech to consumer to healthcare — with an occasional stint guiding and reviewing the work of other writers?


Are you elated when the outcome of a creative spark you kindled makes its way into the world?


Us too! We’re looking for a Lead Copywriter to join our impressive crew of creatives to forge the future — and present — of content. Mind you, this role isn’t for just anyone. You need to be curious, clever, and continually intrigued by the “what if?” that separates the quotidian from the superlative. A good creative brief brings joy to your heart, which takes nothing away from how much a sturdy workback schedule soothes your soul. You can pivot gracefully from penning social copy to ghost-writing an executive’s longform LinkedIn article to concepting and scripting a motion graphic to providing line edits on a speech or email newsletter. And you’re always eager to deepen connections with your colleagues who make it all the more meaningful.

Sound like you? Well then, you’re our kind of people. Let’s talk. (Note: This Lead Copywriter position is open in Seatte, Portland, San Francisco, Austin, Boston or New York).

What you'll be doing

  • Copywrites content for a wide variety of programs and projects while also conducting other creative guidance and oversight tasks. Meets or exceeds deadline, brief and budget parameters in developing story ideas, sample copy for concept presentations, and drafts of short- and long-form copy for a wide range of deliverables—producing clear, persuasive, original and accurate copy that reflects the creative vision as guided by editorial, creative and artistic direction.
  • Acts as creative copy lead on a variety of campaigns, programs and projects, helping shape and scope the storytelling approach, identifying copy talent, ensuring they’re equipped with all material needed to succeed, guiding their work, being first reviewer of the writer’s work, and liaising between writer, PM and other Creative and project colleagues to ensure the essentials of the creative brief are reflected in the final output.
  • Contributes with creative copywriting talent to help sell in a variety of projects and programs, developing content ideas, writing story abstracts, polishing ideas and copy provided by others, and distilling concepts in formats and creative writing styles most likely to influence decisionmakers.
  • Develops cost estimates, helps shape and scope project approaches and schedule, and tracks Copy work to budget.
  • Commissions additional Copy talent when/as appropriate, and oversees their work; may manage junior copywriting staff.
  • Plays core role in brainstorms and concepting sessions to devise fresh creative approaches and determine concept, brand, and copy directions, and expanding upon the ideas of others.
  • Presents content concepts and ideas to senior-level stakeholders and clients, helping sell in and make the case for creative ideas at touch points across project and program lifespans.
  • Skillfully conducts interviews for content spanning a wide range and depth of topics and complexity, guiding illuminating interview discussions with exec-level clients, deep subject matter experts, and client customers and partners.
  • Collaborates closely with large groups of senior contributors and stakeholders to guide storytelling approach throughout project, suggesting ways to course correct to address conflicting feedback while meeting budget, fidelity and client delight needs.
  • Advises senior-level clients and agency leadership re copy/story/creative fidelity, seeking clarity from project and team leads in situations of ambiguity, and demonstrating judgment and tact when making necessary creative compromises.
  • Applies project, brand and style guidelines, and helps develop and/or hone them for programs and clients when needed.
  • Contributes concepts, copywriting and consulting skills to organic and new-business efforts and cross-DXT/WE marketing and communications campaigns (sometimes in pitch room).
  • Stays informed about and evangelizes Creative trends, technologies and styles, as well as marketing and communications principles, cultural issues, and opportunities in digital communication.
  • Consistently models agency values of imagination, integrity, collaboration, excellence and humanity, and promotes principles of purpose, inclusivity and diversity of thought to contribute to the agency’s caliber and culture of equity.
  • Other job duties as assigned.



What you've been able to accomplish


  • Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is required
  • 7-9 years experience copywriting branded, sponsored, owned and/or journalistic content in a digital marketing or communications agency or similar environment
  • Ability to shift priorities to navigate competing deadlines while managing multiple projects of varying sizes, topic areas and types
  • Deftness identifying and enforcing the style, tone, and voice appropriate to any given project
  • Deep familiarity with the rhythms and tools of a digital newsroom and/or digital marketing creative environment
  • Strong portfolio of examples of work that have large audiences
  • Top-notch organizational, communication and interpersonal (written and oral) skills, and incredibly detail-oriented
  • Ease in collaborating positively and proactively with senior-level internal and external Creative, broader DXT, WE account and client teams, adjusting to meet creative brief and deadline considerations
  • Adept at infusing creativity and ingenuity into collaborations with imaginative and collaborative working styles, even in tight-turn or low-prep scenarios
  • Stays informed about and broadly evangelizes (and may provide trainings or workshops about) creative trends, technologies and styles, as well as marketing and communications principles, cultural issues, and opportunities in digital communication
  • A solid understanding of the technology industry and drive to stay fresh on outlooks and trends in tech’s intersection with healthcare, social-good and consumer companies
  • Must be able to work more than 40 hours per week on occasion
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel), Mac OS, Adobe (Acrobat, InDesign), WordPress and/or other CMSs, as well as Project tracking and project management tools such as Teams, Wrike, etc.

About Us

WE Communications:

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 


For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.


We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.



Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


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