VP - Content & Channel Strategy

Job ID
Job Location
US-WA-Bellevue | US-OR-Portland | US-CA-San Francisco | US-TX-Austin | US-NY-New York
United States-WA-Seattle
Digital & Social

What We Need

We are looking for an executive storyteller. The VP, Content & Channel Strategy leads content strategy and execution excellence for senior executives, spanning owned, earned, and paid elements. This role drives the strategic direction in digital storytelling and identifies new growth opportunities that pair seamlessly with media relations.


In addition to managing and developing a team, the VP, Content & Channel Strategy is a relationship builder that collaborates with internal/external partners and clients across many disciplines

What you'll be doing

Job Functions:

  • Serve as the lead for the Content & Channel Strategy team on assigned client business, focus on Microsoft executive storytelling
  • Lead cross-functional teams in development of comprehensive digital strategies spanning owned, earned, and paid elements
  • Serve as a lead for partnering with Account and cross-functional DXT (Digital Experience Transformation) teams to grow, expand, and deepen client work and relationships – educating account partners and clients alike
  • Works directly with DXT leadership across North America offices to ensure all deliverables are on strategy and to the highest quality
  • Provides sector leadership, particularly those based out of Seattle, with ongoing counsel, ideation, leadership, and growth opportunities
  • Serve as the executive level client resource for relevant DXT workstreams
  • Identifies growth opportunities with account teams for existing clients & prospects
  • Brings a strong POV to the table through active participation in brainstorms, client recommendations, and leadership discussions
  • Plays a lead role in regional/office culture and happenings
  • Manages account budgets, client satisfaction, and team resourcing needs
  • Responsible for team recruiting and retention efforts


What you've been able to accomplish


Minimum/Preferred Requirements:

  • 12+ years’ experience in building complex integrated content and channel strategies and digital media campaigns
  • 5+ years’ experience in managing teams; remote management experience a plus
  • Experience with wide range of social platforms and content management systems
  • Expertise in leveraging digital tracking & measurement tools as basis for decision-making
  • Ability to properly vet new business opportunities for DXT, make recommendations on balancing potential investments vs return, and lead a pitch team
  • Ability to establish strong client relationships and client service management
  • Works effectively with leadership and account leads
  • Experience managing, guiding, and training others as well as leading multiple teams
  • Strong organizational skills and ability to manage multiple projects with multiple teams
  • Experience with campaign and client financial management & reporting


About Us

WE Communications:

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 


For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.


We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.



Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


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