Tech PR Account Director - Smartsheet

Job ID
Job Location
US-WA-Bellevue | US-OR-Portland | US-CA-San Francisco
United States-WA-Seattle
Public Relations

What We Need

WE Communications is looking for an Account Director who wants to be a part of our rapidly growing technology sector and team of top tech comms talent. As a strategic manager of a key anchor account, you will have the unique opportunity to support a global technology leader on the edge of innovation during a pivotal moment of its growth. 


You’re known for setting the pace for those around you, looking around corners and developing a strategy for accelerating the business. You love to geek out on the latest deep tech trends, from Web3 and the metaverse to the next wave of PC hardware and smart devices transforming our lives. You bring a diverse understanding and appreciation for the broader technology ecosystem, including AI, 5G, cloud-to-edge, software, and the latest advancements in computing. You’ve been waiting for the chance to use industry-leading data and tools to inform your strategy and decision-making in support of your passion for driving bold, award-winning communications campaigns 


You are a trusted client advisor who is progressive in strategic counsel, creative ideas for driving business impact and established media relationships to give voice to your client’s story. You have strong presentation skills and know how to bring complex ideas to life. You know how to communicate a brand’s story in a way that shows broader impact both inside and outside the industry. Collaborating across large-scale teams is second nature. You are a strong team manager with a focus on coaching, mentoring and growing talent on a high-performing team, and welcoming diverse experiences and opinions. 


The Account Director will manage a team that will help shape the transformation of one of the world’s biggest silicon companies and will work remotely until our physical offices reopen. 

What you'll be doing

What you'll be doing:

  • Provide strategic counsel to key clients, serving as a primary day-to-day contact and trusted advisor helping to manage high-profile campaigns  
  • Manage and grow senior level client relationships, negotiating and managing client expectations and satisfaction 
  • Develop and execute integrated communication plans aimed at changing perceptions and achieving specific business goals 
  • Build awareness and showcase capabilities, talent, and results internally and externally 
  • Share industry POVs and demonstrate a strong understanding of shifts happening across the tech ecosystem and clients’ competitive landscape  
  • Drive 360 thinking across campaigns, including the use of new channels and tactics spanning social, influencer, employee, and owned 
  • Assure internal teams and external stakeholders are aligned, facilitating strong cross-team collaboration  
  • Participate in budget and resource management; tracking team utilization 
  • Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values 
  • Other duties as assigned. 

What you've been able to accomplish

What you've been able to accomplish 

  • Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience 
  • 4-5 + years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience required 
  • Minimum of 4 years of experience with B2B and/or B2C technology communications, including product PR, executive thought leadership, corporate reputation and issues management 
  • Exceptional media relations background with demonstrated capacity of working with global business and technology press to manage story development 
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel) 


Additional Requirements: 

  • High level of analysis and strategic recommendations based on industry knowledge 
  • High level of initiative; take accountability for role on projects 
  • Demonstrated creative and strategic mindset 
  • Has established editor and/or reporter relationships and has proactively placed stories  
  • Strong experience with plan development and honed presentation skills  
  • Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks 
  • Experience working globally or with colleagues in multiple locations 
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.) 
  • Strong presentation and consulting skills along with the ability to read, write and speak English 
  • May need to work more than 40 hours per week on occasion 
  • Ability to lift up to 25 lbs. 





About Us

WE Communications:

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 


For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.


We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.



Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


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