Senior Account Director

Job ID
Job Location
AU-NSW-Sydney | AU-VI-South Melbourne
Brand & Technology

What We Need

Senior Account Director– WFH/Melbourne/Sydney

Full-Time, Permanent Contract

Who we are looking for:

Simply put, we need a bit of PR unicorn to lead a team of dynamic consultants working on accounts spanning an exciting mix of consumer and technology brands.

Key skills & requirements are:

  • Min 7 years PR agency experience, ideally most recently as a PR Account Director
  • Exceptional client and staff management skills
  • High level organisational skills honed in a fast paced environment prone to constant change
  • Demonstrated commercial understanding and acumen
  • Recent experience in managing media, influencers and events

We offer:

  • Flexible working options – work from the office, the home, or anywhere that works for you
  • Competitive salary plus bonus – great baseline with additional access to global bonus scheme
  • Heath & Wellbeing services – yoga, dogs, online health subscriptions, if it works for you, we can make it happen
  • Training & professional development – access to our global network and mentor programs
  • Rewards & benefits program – mobile allowances, home office, increased annual leave are just some of the full suite of additional benefits on offer

Why apply?:

Would you like to work for a global brand with a fun, small agency feel? Do you like to work in a role where you are highly trusted and valued? Are you good at developing strong relationships with internal and external stakeholders? If you answered yes to these questions, then we would love to hear from you!


More information


The full position description can be found below.  


Applications will be reviewed upon submission so the role may close earlier if the position is filled. Please remember to include your CV and a cover letter detailing why you’d be great for the role, based on the selection criteria. If your experience looks a little different from what we’ve identified but you still think you can rock the role, we’d love you to let us know why in your cover letter.


If you have any questions relating to the position, please contact Monique Hollis, Talent Acquisition Partner, at

What you'll be doing

Key responsibilities for this position include:

  • Responsibility for the strategic direction and growth of client accounts and overseeing the day-to-day management of accounts. 
  • Management of client account budgets and for the business unit’s overall financial performance, including achieving set minimum business targets.  
  • Delivering – without supervision – client service that is consistent with WE standards. 
  • Leading development of client proposals and plans including strategy development. 
  • Managing every aspect of a nominated business unit’s performance including ongoing strategic direction, growth, client satisfaction, staff relations and development, and new business development.
  • Providing overall strategic direction and advice for the management and implementation of media and PR campaigns. 
  • Involvement in recruitment and retention of team members as well as succession planning. 
  • Ensuring that members of the business unit uphold all WE policies and procedures. 
  • Mentoring and managing junior staff and contributing positively to the agency’s culture. 
  • Autonomous control of planning resourcing and team capacity. 
  • Conducting staff reviews with Head/ Managing Director. 
  • Overseeing the management of all business unit projects. 
  • Achieving financial and growth targets set with the Head/ Managing Director. 
  • Proactively contributing to the promotion and growth of WE Communications as a company through new business ideas and processes. 


What you've been able to accomplish

Key selection criteria:

  1. Undergraduate or post graduate studies in public relations, marketing or equivalent and / or minimum 7 years related industry experience;
  2. Must have excellent interpersonal skills;
  3. Ability to independently manage client issues and negotiations;
  4. Highly competent in all forms of PR writing and services including superior editing skills. setting clear tasks and excellent coaching and leadership skills; 
  5. Exceptional time management and organisational skills; 
  6. A superior knowledge of all media facets and a well-developed network of national media contacts; 
  7. Superior negotiation and conflict management skills;
  8. Excellent financial understanding and management;
  9. Ability to manage numerous projects simultaneously; 
  10. Ability to think creatively;
  11. Ability to plan strategically and globally; 
  12. Extensive knowledge of WE’s resources, culture, and system; 
  13. Proficient in computer software. 



  • Provide a positive contribution to the team;
  • Be receptive to feedback and always look to improve performance;
  • Maintain a positive working attitude;
  • Contribute to the overall growth of the business;
  • Demonstrate confidentiality, tact and discretion when dealing with others;
  • Adhere to administrative tasks including timesheets in a timely manner;
  • Adhere to company policies and procedures.

About Us

Our commitments


Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


WE are committed to providing reasonable adjustments for individuals participating in the application and interview process, and while performing job functions. You may request reasonable adjustments at any stage of the recruitment and section process by contacting Klara Hudeckova via


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