PR Account Executive, Tech Sector

Are you a PR professional with a flair for creativity and a passion for technology? Join our team as a Creative Public Relations Account Executive and make an impact in the dynamic landscape of PR. In this role, you’ll blend strategic thinking with innovative approaches to elevate our clients’ brands and drive successful campaigns.

• Strategic Creativity:
• Craft captivating narratives that resonate with both business, technology and consumer audiences.
• Inventive campaign development: From product launches to seasonal initiatives, infuse your creativity into every project.
• Relationship Cultivation:
• Nurture relationships with influential figures across consumer, technology, and social media realms.
• Stay ahead of trends: Identify communication shifts and educate clients and colleagues on emerging PR strategies.
• Social Media Insights:
• Monitor and analyze: Keep a pulse on competitor activities and unique social media campaigns.
• Spotlight creativity: Share insights on emerging culture themes and innovative social approaches.
• Data-Driven Storytelling:
• Leverage client data: Go beyond traditional news milestones to craft compelling stories.
• Challenge conventions: Drive narratives that captivate and resonate.
• Agency Leadership
• Model our values: Mentor junior staff, champion best practices, and foster successful influencer engagement.
• Media management: Ensure consistent adherence to media processes and coverage trends.
• Client Growth:
• Strategize: Contribute to communication strategies and execute projects.
• Identify opportunities: Diversify accounts by sourcing audience insights and market data.
• Client Satisfaction:
• Negotiate and align: Manage client expectations and assure stakeholder satisfaction.

• 2+ years of PR experience, ideally within an agency or high-tech industry setting.
• Proficiency in Microsoft Office suite (Outlook, Word, SharePoint, PowerPoint, and Excel).
• Strong analytical writing skills.
• Passion for creativity, technology, and exceeding expectations.

Additional Requirements:

• High level of initiative
• Comfortable with integrated communication principles
• Interest in developing integrated communications skills incorporating digital and social media
• Desire to be an engaged, accessible member of a dynamic office and broader global agency community
• Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
• Experience working globally or with colleagues in multiple locations
• Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
• Strong presentation and consulting skills along with the ability to read, write and speak English
• May need to work more than 40 hours per week on occasion

WE Communications:

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 

For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.

We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.

Your Salary: 

The target range of base salary in all locations within the United States for this role is $56,000 - $61,000 per year. Actual salary is influenced by a wide array of factors including but not limited to business needs, level of responsibility, skill set, level of experience, and geographical location. 

Benefits: 
- Comprehensive benefits program including medical, dental, and vision coverage 
- Generous time off including PTO, holidays, annual wellness break, summer Fridays and personal days 
- 401k plan including company match and financial wellness support 
- 16 weeks of paid parental leave for all employees 

- 22-24 weeks paid parental leave when coupled with Short-term disability 

- 2 weeks caregiver leave 
- Support with home office equipment 
- Bi-annual Wellness Credits 
- Monthly Technology Credit (to offset internet / phone costs) 
- Community Engagement Days 
- Learning and Development Programs for our employees 

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Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Beginning April 2024, North America employees will be required to come into the office 3 days a week.