Account Director - B2B & B2C

Job ID
United Kingdom-London
Public Relations


WE Communications, one of the world’s largest independent integrated communications agencies, is looking for an experienced Account Director with technology B2B and B2C experience to join its London team. With an office in the heart of Covent Garden, we are keen to bolster our ranks with a senior hire to help expand our technology offering and support existing key technology integrated client(s) including Skype, HPE Aruba, Xerox and Capgemini. This is an investment hire, and at kick-off will be a minimum of 50% new business focused helping with RFPs, pitches and marketing/lead generation in partnership with our senior leadership.


Our London office is one of 18 across the globe, and it’s expanding rapidly. We work across time zones and continents. Our clients are innovative and so is our work – and importantly, our employees come first. We are currently looking for a first-class PR/Comms operator to become an integral part of our award-winning team, working on a number of our largest and most established brands; providing insightful client counsel, a deep understanding of the technology sector and passion for business writing.


You are required to have a can-do attitude, a willingness to learn, contribute, educate and have a senior voice in our super-collaborative and integrated team. We also require you to have a solid agency experience track record to date, whilst mastering the ability to manage both up and down – ensuring you develop, as well as your direct reports and the wider team.


This a great opportunity for an experienced and ambitious AD to help us drive full integration across our client portfolio, allowing you to become a key lead on a number of core UK clients. You will also have a solid understanding of how best to optimise both traditional and digital communication in order to deliver excellent integrated strategies. 


Key strengths within this role should include new business generation/management and organic growth, outstanding crisis management skills, content creation, event planning and organization, UK media relations black book, the ability to think multi-channel/multi-platform at all times and take a key role in wider team staff management and resource planning and organisation. You will join a very talented and committed team, working on a great mix of instantly recognisable technology brand(s), and significant attention will be given to your career growth and development.


Key Attributes of the Candidate:



  • Confident, entrepreneurial, self-starter: able to identify and seize opportunities and build trust with key internal and external stakeholders
  • Has a track record of successful business development with both new and existing clients
  • Has confidence and knowledge to provide advice/counsel to senior clients in and around specialist area
  • Has strong and persuasive communication skills
  • Is a creative, flexible problem solver who has an ability to help others do the same
  • Has desire to work as one team and share knowledge and learnings in a collaborative environment


Operational Competencies:

  • Has a track record in being able to educate, persuade/influence international stakeholders (both internal and external)
  • Is widely and deeply connected: Has a proven ability to develop strong senior media relationships and comprehensive understanding of the media and new media environments
  • Has relationships with, and a clear understanding of key stakeholder groups and how relevant groups interface with one another


 Personal Management and Style:

  • Is committed to delivering and exceeding expectations
  • Is able to manage ambiguity and be pragmatic
  • Shows patience and tenacity
  • Drives efficiency and best practice
  • Innovates and has the ability to deliver change
  • Is flexible and responsive to changing priorities
  • Develops and creates strong teams




Previous proven experience:

  • At least 7 years’ experience in Integrated communications – in an agency &/or within applicable industry
  • Minimum of 4 years individual & team management experience, including experience developing a team
  • Minimum of 4 years PR management, crisis management & execution experience
  • Experience of working across very technical clients, with the ability to seamlessly transition to more consumer-orientated clients
  • Experience of both B2B and B2C, across multiple sectors
  • New business development experience
  • Proven track record of delivering high-profile campaigns, both in the UK and across EMEA/globally


Agency Business

  • Meet WE guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports, etc.
  • Manage and understand how to utilize internal client service teams (editing, production, library, etc.) to ensure quality, comprehensive service to clients



  • Fast paced team environment (frequent tight deadlines, multitasking, etc.)
  • Strong customer service orientation
  • Willingness to take risks
  • Interest in technology and how it’s changing our world

Company Values & Competencies:

Courage               –             Initiative and Resilience

Collaboration    –             Partnership and Interpersonal Skills

Purpose               –             Results Driven and Future Focused

Excellence          –             Client Focus and Developing Self and Others

Imagination       –             Ingenuity and Agility      





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