Sr Account Executive - Broadcast

US-WA-Bellevue | US-NY-New York
Job ID
8062
United States-WA-Seattle
Category
Public Relations

Overview

Do you want to work with the brightest minds in PR Communications shaping stories with innovative companies that are impacting society and culture at large? WE Communications is looking for a media-savvy Sr. Account Executive to join our growing Broadcast team. Our book of brands includes Microsoft, Volvo Cars of North America, Woodford Reserve and Albertsons. WE are looking for someone who is fascinated by the intersection of people and brands, and knows how to tell visual stories across multiple platforms. Our team works in a high-energy, fast-paced environment requiring thoughtful and close collaboration across multiple teams and geographies. The ideal candidate is the consummate team player, media savvy, smart and social, a proactive self-starter, can work independently while multi-tasking various projects, and most of all brings enthusiasm and confidence to all they do.

As a Sr. Account Executive on the Broadcast team, you will help craft strategy, build campaigns and land coverage that changes the way audiences think about our clients through consumer insights, rich storytelling, and a deep understanding of the media landscape. This position will help strategize and run major events for clients while managing fast-moving news cycles to drive clients’ desired outcomes.

Responsibilities

Job Functions:

  • Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers
  • Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
  • Serve as day to day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
  • Develop and lead brainstorming and execution of integrated communications plans aimed at changing perceptions and achieving specific business goals
  • Integrate and gather information across teams, clients, and partners as needed for projects, specificly for broadcast meda (radio, tv, podcast,etc).
  • Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
  • Contribute to the development and execution of integrated digital/social/print campaigns
  • Research and share industry insights, shifts and opportunities in the landscape of corporate citizenship and public affairs.
  • Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
  • Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
  • Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry or competitor market data.
  • Other duties as assigned.

 

 

Qualifications

 

Minimum/Preferred Requirements:

  • Bachelor’s degree in Communications, Journalism, Marketing, English or a related field is preferred. Or the equivalent knowledge and/or experience
  • 3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
  • Minimum of 2 years of experience with corporate image, issues/crisis management and strategic communications across multiple audience segments.
  • Exceptional media relations background with demonstrated capacity of working with global business and policy press to manage story development.
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

 

Additional Requirements:

  • Increased level of analysis and strategic recommendations based on industry knowledge
  • High level of initiative; takes accountability for role on projects
  • Demonstrated ability to establish strong client relationships
  • Has established editor and/or analyst relationships and has proactively placed stories
  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
  • Experience working globally or with colleagues in multiple locations
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
  • Strong presentation and consulting skills along with the ability to read, write and speak English
  • May need to work more than 40 hours per week on occasion

 

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