Sr Account Manager

Job ID
Public Relations


Do you want to work with the brightest minds in communications shaping stories with innovative companies that are impacting society and culture at large? Do you have a knack for telling stories across the visual medium - television, online video and social channels, as well as radio and podcasts?


WE RED BRIDGE is looking for a Senior Account Manager to join our growing team. This role takes on more strategic account work and greater team management responsibility. Senior Account Managers manage, and get results with and through others. This role plays a significant role in new business generation and takes on a greater strategic level of account work. The SAM manages, motivates and develops their team members. The role builds strategic relationships at director level whilst also managing tactically within departmental groups.



 - Client Service:

  • Provide strategic communications advice to clients and serve as a strategic resource and champion to clients, based on knowledge of the clients industry, technology and major products/ services; competitors’ products and strategies;
  • Manage client relationship and client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of WE RED BRIDGE work progress, address issues that appear and solicit feedback from clients, and assess PR results against client expectations.
  • When called for, manage crisis communications. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimize negative perception.
  • Forecast, propose and track budgets. Manage single or multiple accounts in the client(s) budget.
  • Actively identify opportunities to leverage agency services implementing as a means to increasing revenue and improving client satisfaction.

- Media Relations:

  • Develop and maintain relationships with senior influential, providing strategic advice and information relevant to their audiences. Provide broader context of client’s business and long-term positioning, and place in the marketplace (vis-à-vis competitors).
  • Provide advice and expertise to clients on strategies to improve media relations activities.
  • Solicit feedback from influential regarding WE RED BRIDGE agency value-add and service, share with agency senior leaders, and develop proposals to improve or further develop influential relationship.
  • Coach team on agency "best practices" in engaging with influential story placement and packaging.
  • Establish Media Relations standards and performance objectives to ensure results are measured and achieved, and recommend ways to improve efficiency

- Agency Business:

  • Monitor team financial and resource management issues, making recommendations to Senior Management on areas of improvement.
  • Make presentations to groups of all sizes – both client and agency, small and large, formal and informal.
  • Contribute to the development of and support for local strategic planning initiatives.
  • Seek out and develop new business opportunities within your existing account/s as well as other areas of business. Leverage WE RED BRIDGE client services. Participate in new business presentations.
  • Share agency vision with team and advocate team’s/clients’ goals to agency leaders.
  • Add information to WE RED BRIDGE database based on coverage, contact with and research of influential.
  • Work with practice leads to identify and realise growth potential of markets.

- People Management:

  • Lead and supervise a small team and manage direct reports.
  • Train and identify learning opportunities for team members on media relations, client service, strategy, and agency business.
  • Evaluate performance and develop written performance plans for direct reports and ensure all team reviews are done on time.
  • Provide support to current team members who are ready for a transition.
  • Play integral role in staff planning. Give clients advance notice of changes when possible.
  • Responsible for team staffing efforts which include interviewing, evaluation and selection of candidates. Continually look for talent for the agency.
  • Define integration process and appropriate training/shadow opportunities for new hires






•6 years of brand communications experience gained within the corporate sector of PR agencies.

•Excellent communications skills in both English and Chinese and operational excellence to be able to balance multiple tasks and priorities.

•Have a complete understanding of the Chinese traditional and social media landscape, as well as critical execution experience successfully managing thought leadership programs. Crisis experience preferred.

•Strong media and opinion former connections in the business, general, and trade news sectors

•Experience in managing clients and suppliers.

•Experience in managing budgets.





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