Digital Account Manager

Job ID
8147
CN-31-Shanghai
China-31-Shanghai
Category
Public Relations

Overview

Your role will cover social media key message development, identifying appropriate digital media channels, influencer identification and negotiations, executing campaigns, and amplifying the communication efforts through social media.

Responsibilities

 

 Digital media strategy in-line with client's brief and requirements. 
• Social media content planning, copywriting, and campaign execution
• Mutually beneficial digital partnerships.
• Integrate digital media and influencer insights on communication plans. 
• Establish strong digital influencer relations in travel, lifestyle, property, and aviation media. 
• Leverage The Bridge and relevant platforms to get feedback for client intelligence and seek opportunities for media engagement. 
• Engage key influencers in travel, luxury, and lifestyle category

 

Qualifications

 

  • 4-6 years of brand communications experience gained in PR agencies
  • Excellent communications skills in both English and Chinese
  • Have a complete understanding of the Chinese traditional and digital marketing landscape, as well as critical execution experience successfully managing campaigns for consumer lifestyle brands
  • Strong media and opinion former connections in the news, lifestyle and business sectors
  • Experience in managing clients and suppliers
  • Experience in managing budgets for consumer campaigns

*LI-VG1

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