Senior Social Media Specialist

Job ID
Job Location
United States-TX-Austin
Digital & Social


From day one, WE Communications has lived at the intersection of people, brands and technology – partnering with innovative companies in consumer, health and technology sectors to tell their stories and drive transformation. Today, we’re a global team of storymakers, strategists, data scientists, writers, filmmakers and social media experts – all who understand how to unlock and harness a brand’s potential.


Our Social & Digital Strategies Team is looking for a Senior Social Media Specialist to join our team in Austin!


The Senior Social Media Specialist will work closely with the rest of the social strategies team to help develop and execute on strategy, social content recommendations, and paid media plans. This role will also embed in account team projects as assigned.


 Job Functions:

  • Partner with account, creative and data teams on the implementation of integrated digital communications plans
  • Provide ongoing strategic and tactical counsel to clients that maps to their specific business challenges
  • Serve as primary day-to-day contact with clients/internal teams and proactively engage on issues
  • Grow and maintain internal and client relationships
  • Develop and drive strategic content and channel recommendations based on key audience insight, digital media consumption habits, and digital trend
  • Execute paid social media and content syndication campaigns from set up, execution, management, optimizations, and reporting
  • Review and analyze data in order to identify new opportunities and optimize current programs
  • Works with new business and business growth efforts as needed
  • Share POV, knowledge, and experience across the team through presentations, brown bag sessions and agency training and development courses
  • Stay on top of new and emerging trends across the digital landscape
  • Other duties as assigned.






Minimum/Preferred Requirements:

  • Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
  • Minimum of 4 years of communications, social media or digital marketing experience
  • Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, etc.)
  • Have a working knowledge of digital tracking and measurement technologies such as DoubleClick, Webtrends, and Omniture.
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)


Additional Requirements:

  • Comfortable with integrated communication principles
  • Understands the role and value of owned and paid social media within the broader digital marketing landscape
  • Interest in developing integrated communications skills incorporating digital and social media
  • High level of initiative.
  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
  • Experience working globally or with colleagues in multiple locations
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
  • Strong presentation and consulting skills along with the ability to read, write and speak English
  • May need to work more than 40 hours per week on occasion
  • Ability to lift up to 25 lbs.





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