• Assistant Account Executive

    Job ID
    8334
    Job Location
    US-NY-New York
    Location
    United States-NY-New York City
    Category
    Public Relations
  • Overview

    The Assistant Account Executive will help support communications as part of WE's Consumer team. This position will be responsible for focusing on media relations, coverage and issue analysis. The AAE will draft, customize and finalize media content along with reporting, social media monitoring and content development with increased client-facing interaction.

    Responsibilities

    Job Functions:

    • Monitor, report and provide insight on competitor and issue-specific social media activities as well as contribute to unique and creative uses of social campaigns or emerging technologies as necessary
    • Craft and customize influencer pitches and social media content
    • Begin developing relationships with media/influencers; Develop final internal and external materials including action emails and recaps for internal and external clients
    • Monitor coverage and conversations in social media
    • Provide analysis and strategic recommendations based on industry knowledge
    • Integrate and gather information across teams, clients and partners as needed for projects
    • Contribute ideas and brainstorm on media/ influencer strategies; engaging with clients as needed.
    • Other duties as assigned.

     

     

    Qualifications

     

    Minimum/Preferred Requirements:

    • Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
    • Typically minimum 1-2 years of communications, marketing, or media experiences; can include internship experience
    • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
    • Strong understanding of and proficiency in social media
    • Strong organizational skills and ability to multi-task, work in a team environment, and meet deadlines

     

    Additional Requirements:

    • Comfortable with integrated communication principles
    • Understand the role of the media
    • Interest in developing integrated communications skills incorporating digital and social media
    • High level of initiative.
    • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
    • Experience working globally or with colleagues in multiple locations
    • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
    • Strong presentation and consulting skills along with the ability to read, write and speak English
    • May need to work more than 40 hours per week on occasion

    WAG123

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