• Vice President – Brand Purpose & Reputation

    Job ID
    Job Location
    United States-WA-Seattle
    Strategy & Planning
  • Overview

    Does finding purpose and doing good drive you? Are you passionate about using communications to help companies and brands discover and share their social impact? Do you lead impactful campaigns that help people make an impact on the world?


    WE’s Brand Purpose & Reputation team is looking for a Vice President with extensive experience driving integrated and digital purpose-oriented campaigns. This VP will partner closely with the Purpose & Reputation leadership team to develop and promote thought leadership for the agency; play a key role in driving new business across U.S. markets; and roll up your sleeves to lead account teams executing integrated communications initiatives for clients.


    The ideal candidate is: An experienced client counselor and industry thought leader. A brand purpose and CSR expert who has deep experience connecting the private sector with global and nonprofit organizations. A communicator who understands the importance of emotional and human storytelling. We’re ready to create a more purposeful world – are you?


    Business Acumen & Strategic Thinking

    • Serve as agency subject matter expert on brand purpose integrated campaign best practices, trends and opportunities
    • Contribute to agency strategic planning initiatives
    • Oversee integrated account teams and dive into day to day work

    • Closely monitor trends in purpose, CSR and corporate reputation and share actionable insights and recommendations to agency and clients

    New Business Development and Thought Leadership

    • Lead preparation and delivery of organic growth or new business proposal content and in-person pitch meetings

    • Identify new business leads and develop and execute pursuit plans

    • Coordinate and pursue cross-account/practice and global business opportunities

    • Build budgets and scopes of work for new or organic growth opportunities

    • Experience driving thought leadership projects to enhance agency visibility in relevant circles, events and moments
    • Very active networker comfortable representing agency at external events and where needed, serving as speaker or panelist

    People Leadership

    • Model a collaborative and team oriented approach to our collective success
    • Lead account teams to successfully execute ongoing client projects

    • Oversee resource allocation across team including staffing/hiring/onboarding new talent

    • Be comfortable serving at times as an individual contributor and other times as a manager of a diverse set of team members 


    Minimum Qualifications:

    • Bachelor’s Degree in Marketing/Communications, Digital Technologies, Research related discipline or similar applicable field is required; Master’s degree is highly preferred.
    • 8-10+ years of in depth PR and communications experience required with applicable agency experience.   Additional experience is preferred.
    • Minimum of 3-5 years’ experience in leading, managing, and developing a diverse team required.
    • Proven success in establishing relationships, being a high bandwidth communicator, with a track record of excellent collaboration supporting sizeable new business efforts.

    Additional Requirements:

    • Travel: may on occasion need to travel, up to 30%.
    • Ability to model a collaborative and team oriented approach to our collective success.
    • Solid organization and project management skills.
    • Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
    • Possess exceptional communicational skills.
    • Client and business environment, Customer service orientation is a must. Job pressure may exist.
    • Must be able to work more than 40 hours per week on occasion.
    • Experience working globally or with colleagues in multiple locations.
    • Strong presentation and consulting skills along with the ability to read, write, and speak English.
    • Ability to lift up to 25 lbs.

    Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.


    Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.





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