• Insight & Analytics Sr Digital Analyst

    Job ID
    8488
    Job Location
    US-WA-Bellevue | US-OR-Portland
    Location
    United States-WA-Seattle
    Category
    Insight & Analytics
  • Overview

    The Insight & Analytics Sr Digital Analyst will be responsible for turning analytics data into insights that inform our clients about their campaigns. This role will use performance trends, KPIs, and other analytics to provide recommendations to make our digital campaigns a success.

    Responsibilities

    Job Functions:

    • Provide digital and social measurement strategy, KPI framework and consulting for WE Communications clients.
    • Ability to ask the right questions to understand the business problem and identify the measurement objective.
    • Utilize industry leading tools to report on ROI of marketing activities and enhance customer experience and engagement.
    • Gather and analyze data across earned, owned and paid channels, ensuring data integrity and using expertise to uncover insights, benchmarks and trends.
    • Applies critical thinking skills for web analytics tagging, how data is collected, and possesses the ability to test/debug tags.
    • Consult with teammates on how to best leverage analytics to inform business decisions and optimization recommendations for marketing activities.
    • Stay informed about clients’ industries including their technologies, products, target markets and competitors.
    • Acts as a trusted advisor and consultant to internal partners and clients by providing strategic insights and recommendations to affect business decisions. Builds and maintains relationships with WE colleagues and partners. Collaboratively resolves client request issues and supports assigned projects.
    • Other duties as assigned.

     

     

    Qualifications

     

    Minimum/Preferred Requirements:

    • Bachelor’s degree in Business Administration, Marketing, Communications or the equivalent combination of education and experience is required.
    • 4-5 years of professional experience - communications, analytics, marketing, advertising, or research fields are a plus.
    • 3+ years of experience in digital analytics, Adobe Analytics is preferred.
    • 2+ years of experience in social listening tools such as TalkWalker, NetBase, Brandwatch or other similar platforms
    • Basic knowledge of JavaScript and HTML required as well as digital marketing tools such as Marketo and SalesForce.
    • Experience with social media platforms, including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Instagram.
    • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint);  Advanced experience with Excel and PowerPoint

     

    Additional Requirements:

    • Review, evaluate and direct technical implementation of various tags and analytics code on websites.
    • Developed written materials that are organized, professional and concise
    • Effective in communicating to the technical teams on business requirements and business needs as it relates to analytics, tag management, Campaign ID tracking and partner integrations.
    • Leverage your written and verbal presentation skills and ability to translate complex data into a compelling story.
    • Strong presentation skills and ability to communicate with non-technical audiences
    • Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
    • Client and business environment, Customer service orientation is a must. Job pressure may exist.
    • Must be able to work more than 40 hours per week on occasion.
    • Experience working globally or with colleagues in multiple locations.
    • Strong presentation and consulting skills along with the ability to read, write and speak English
    • Ability to lift up to 25 lbs.

    *LI-SA1

    WAG123

     

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