• Account Executive

    Job ID
    8535
    Job Location
    US-WA-Bellevue | US-OR-Portland
    Location
    United States-WA-Seattle
    Category
    Public Relations
  • Overview

    WE is looking for a proactive, dynamic Account Executive to join our Microsoft Modern Work, Life & Gaming (MWLG) team to support our Windows consumer business in its Seattle or Portland office. This person will support news initiatives, storytelling efforts, manage reactive topics and interface with clients across the MWLG team. This person has a passion for storytelling and working with tech/consumer media, an interest in learning about/knowledge of software/hardware, thrives in a team environment, learns and executes in a fast-paced environment, and brings energy and enthusiasm to everything they do. We’re looking for a new teammate who produces great work and has strong project and time management ability, attention to detail and writing skills, and loves to geek out over tech trends.

    Responsibilities

    Responsibilities:

    Influencer Engagement:

    • Serve as day-to-day contact for media/influencers; share knowledge
    • Conduct outreach relevant to integrated marketing or other campaign tactics
    • Oversee management of reactive requests; proactively influence & garner coverage
    • Contribute to brainstorms & strategic campaign development
    • Provide timely and in-depth analysis of coverage results & trends

     

    Digital & Social Media Acumen:

    • Assist in creating high-level digital/social media strategies that are integrated into communication plans
    • Engage with agency digital & monitoring divisions regarding client projects & deliverables
    • Amplify/promote news on social properties; update & maintain social editorial calendar

     

    Client Engagement:

    • Begin anticipating client communication challenges & develop recommendations
    • Contribute to development & implementation of communication strategies
    • Execute tasks associated with projects; may lead certain aspects of project
    • Oversee client meetings, agendas & recaps
    • Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

     

    Business Acumen & Strategic Thinking:

    • Contribute to plans & own executing portions of a plan
    • Identify opportunities for cross-team integration
    • Share POV, knowledge & expertise with the team/agency through presentations, brown bag sessions or development courses, etc.

     

    New Business Development:

    • Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
    • Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
    • Understand & identify potential opportunities to grow & diversify existing account
    • Begin to develop and nurture network of peer contacts outside the agency

     

    People Leadership:

    • Begin gaining management skills by mentoring junior level staff
    • Be a peer resource to staff, interns & new hires
    • Manage up to senior staff

     

     

     

    Qualifications

    Minimum/Preferred Requirements:

    • Typically at least 2 years' experience in communications, preferably in an agency setting or within applicable industry
    • Strong analytical writing skills
    • Experience with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable

    *SA-1

    WAG123

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