• Account Director - Devices & Products PR

    Job ID
    Job Location
    US-WA-Bellevue | US-NY-New York | US-CA-San Francisco
    United States-WA-Seattle
    Public Relations
  • Overview

    WE is looking for an Account Director that will create, manage, and execute product unveils, launches and campaigns with media and influencers, along with various strategic storytelling and brand perception initiatives.


    Working with the WE Microsoft Devices account team, this position will be responsible for strategic recommendations and communications planning to carry forward the Surface brand of products and integrate into larger Microsoft initiatives. This includes partnering with clients to define and evolve the future of our ongoing storytelling program, including alignment to the broader communications and marketing efforts.


    The AD is responsible for day-to-day client management and satisfaction, serving as the point of strategic integration and counsel for the team. This position will manage, plan, and execute on earned and owned media programs. A firm understanding of the consumer technology landscape including media, competitors and product trends is expected. Team management experience across multiple offices and remote locations is preferred


    Job Functions:

    • Lead/own projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
    • Pursue and coordinate cross-account/practice and global business opportunities
    • Grow, manage, and maintain client relationships with key, senior level media/influencers; proactively engage on issues
    • Solicit and share feedback/perception from media and influencers regarding client(s) competition and position in the industry
    • Lead engagement with executives and support of their individual social media platforms
    • Provide strategic and tactical counsel to executive level clients
    • Establish social media objectives and goals across the account(s)
    • Partner with clients to establish the strategic direction for social media engagements
    • Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings
    • Contribute to agency strategic planning initiatives
    • Develop, review, and pitch stories/content
    • Develop budget/utilization management and resourcing skills
    • Oversee resource allocation across team including staffing, hiring, and onboarding new talent
    • Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values
    • Other duties as assigned.




    Minimum/Preferred Requirements:

    • Bachelor’s degree required in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience. Master’s degree preferred. 
    • 5-7 + years of experience in  in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience required
    • Professional certifications in one or more of the flowing is desired:  MCSE, CCNA, CCNP, CISM, CISA, CISSP
    • Global network experience preferred.
    • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

    Additional Requirements:

    • High level of analysis and strategic recommendations based on industry knowledge
    • High level of initiative; take accountability for role on projects
    • Demonstrated creative and strategic mindset
    • Has established editor and/or analyst relationships and has proactively placed stories
    • Made presentations to groups of all sizes; pitched new business
    • Experience developing a team from the ground up
    • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
    • Experience working globally or with colleagues in multiple locations
    • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
    • Strong presentation and consulting skills along with the ability to read, write and speak English
    • May need to work more than 40 hours per week on occasion
    • Ability to lift up to 25 lbs.




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