• Director - Digital Consulting

    Job ID
    8630
    Job Location
    US-CA-San Francisco
    Location
    United States-CA-San Francisco
    Category
    Digital & Social
  • Overview

    A few qualities about you that we highly admire: You’re bright, driven, creative, analytical. You’re a digital marketing powerhouse who’s earned their stripes developing and implementing creative, integrated marketing plans. You’re a team player who can work closely with internal teams and clients, and you’ll be a go-to on strategic and operational project aspects. Oh, and quality matters to you. It does to us.

     

    WE is looking for a digital strategy lead in our San Francisco office to support integrated marketing planning, strategy, creative, and insights and analytics teams across a variety of projects.

    Responsibilities

    • Lead and develop comprehensive digital and content strategy for our North America clients, including social media, advertising, search, and other digital elements
    • Play a key role in biotech and tech accounts
    • Work closely with account and creative teams to build strategic and creative integrated programs
    • Work directly with Integrated Services leadership across our North America offices to ensure all deliverables are on strategy, on time, and of the highest quality
    • Participate in new business and organic growth by identifying digital opportunities across our existing business
    • Bring a strong point of view to the table through active participation in brainstorms, ongoing client recommendations, and POVs
    • Play a large role with evangelizing our digital capabilities with internal teams, existing clients, and prospects
    • Develop written proposals, presentations, and case studies
    • Build and maintain strong vendor/partner relationships

    CHARACTERISTICS

    • Strategic, well-versed in current audience analysis and insights, digital marketing, demand generation, social media, and omni-channel practices
    • Ability to partner with research and insights teams to understand audience behaviors and trends to develop insights and translate that to marketing communications and tactics
    • Ability to provide strategic vision, and execute on programs and tactics when needed

    Qualifications

    • Bachelor’s degree or above required in marketing, communications or a related field
    • 6-9 years of experience in digital marketing, online media planning, and/or client services
    • Strong financial planning and management skills
    • Fluency with marketing data, reporting, analysis, and insight generation
    • Demonstrated success in mentoring and developing skills of junior-level staff
    • Demonstrated ability to teach analytic skills to staff members
    • Solid presentation skills to various audiences, including senior executives
    • Self-motivated and detail-oriented
    • Strong relationship-building skills
    • Knowledge of analytics platforms and multi-channel measurement technologies
    • Knowledge of audience and media research tools such as CEB Iconoculture, Comscore, eMarketer
    • Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel)
    • Excellent written and verbal communication skills

    Equal Opportunity Statement

     

    Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

     

    Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

     

    LI-TQ1

    WAG123

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