Businesses are experiencing a tremendous shift in the expectations and complexities when it comes to brand purpose and overall reputation management. While much of it is driven by the current social and political environment, it is equally driven by the ever expanding and powerful voice of the employee.
Couple that with a customer population that is more socially conscious than ever, and you have an ever-evolving landscape to manage. It is no longer acceptable for Brands to simply sell their goods and services. They are required to take a stand on issues that are important to their business/people, advocate for policy change at the local, federal and global level and roll up their sleeves to drive real change through impactful programs and funding.
And if you are not, as a Brand, communicating out about your company’s position, then you are considered to be doing nothing. There is an expectation that you will not only participate, but you will be transparent, active and engage in a public dialog. This presents both challenges for brands AND opportunities. We see the opportunity in helping companies successfully navigate both. We believe companies need to both ADVANCE and DEFEND their brands through Brand Purpose and Reputation programs and campaigns that articulate not only their mission- but their Purpose.
We see the critical components that sit at the center of Brand Purpose & Reputation as Executive Communications, Employee Engagement, Financial Communications, Crisis Communications, Public Affairs and Purpose.
Our goal is to create a compelling offering around Brand Purpose and Reputation for our current and prospective clients. To do this, we need to build out our go forward approach and a team that can scale the needs brands have today in the current climate. The work we do today in the disciplines that make this up (CEO Comms, Crisis, Employee Engagement, PA, Finance, Purpose) is strong. That said, we are limited geographically and we have the opportunity to expand our bench of experts.
We are looking for a leader to:
Agency and Team Leadership
Client and Business Management
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.