The WE team is looking for a seasoned account director (AD) to join the Microsoft Work & Play account team in our New York office. The AD will create, manage, and execute PR campaigns with media, influencers, and consumers on behalf of Microsoft Device clients. The AD should be well-versed in the consumer technology industry and the publications, influencers and reporters that cover it.
The AD will provide strategic counsel to support product launch, thought leadership and ongoing brand awareness campaigns. This includes partnering with clients to define and evolve the future of our ongoing storytelling program, including alignment to the broader communications and marketing efforts.
The AD is responsible for day-to-day client management and satisfaction, serving as the point of strategic integration and counsel for the team. This position will manage, plan, and execute on earned and owned media programs. Product reviews experience, familiarity with New York-based consumer tech and lifestyle media and reactive issues experience are a plus. Partnership with other Device account team leads, the AD will coordinate day-to-day workstream management along with special initiatives and individual projects.
In addition to the day-to-day Device account role, the AD will also provide leadership for New York-based Microsoft account team members, including both immediate Devices team members as well as other members on the Microsoft account. This includes partnering with other Microsoft account leads across the agency to support account stability and growth, mentorship and leadership for junior team members in the New York office and management of account personnel and staffing.
Lead/own projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
Pursue and coordinate cross-account/practice and global business opportunities
Grow, manage, and maintain client relationships with key, senior level media/influencers; proactively engage on issues
Solicit and share feedback/perception from media and influencers regarding client(s) competition and position in the industry
Lead engagement with executives
Provide strategic and tactical counsel to executive level clients
Develop, review, and pitch stories/content
Develop budget/utilization management and resourcing skills
Oversee resource allocation across team including staffing, hiring, and onboarding new talent
Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values
Other duties as assigned.
Bachelor’s degree required in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience. Master’s degree preferred.
5-7 + years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience required
Professional certifications in one or more of the flowing is desired: MCSE, CCNA, CCNP, CISM, CISA, CISSP
Global network experience preferred.
Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
High level of analysis and strategic recommendations based on industry knowledge
High level of initiative; take accountability for role on projects
Demonstrated creative and strategic mindset
Has established editor and/or analyst relationships and has proactively placed stories
Made presentations to groups of all sizes; pitched new business
Experience developing a team from the ground up
Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
Experience working globally or with colleagues in multiple locations
Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
Strong presentation and consulting skills along with the ability to read, write and speak English
May need to work more than 40 hours per week on occasion
Ability to lift up to 25 lbs.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.