Account Director / Vice President - Executive Comms (Technology PR)

Job ID
9422
Job Location
US-WA-Bellevue | US-CA-San Francisco | US-NY-New York
Location
United States-WA-Seattle
Category
Digital & Social

Overview

A few qualities about you that we highly admire: You’re curious, driven, creative, analytical. You have to know what’s next, always looking for the signals in the noise that point to the trends that will shape the future of digital comms You’re a digital marketing powerhouse who’s earned their stripes developing and implementing creative, integrated marketing plans. You’re under the skin of the major social platforms such as Twitter, Facebook, Instagram, and LinkedIn, as well as rapidly emerging platforms such as TikTok. You’re a team player who can work closely with internal teams and clients, and you’ll be a go-to on strategic and operational projects. Oh, and quality matters to you. It does to us.

 

WE is looking for an Executive Digital Communications Strategy lead in our Seattle office to support integrated communications planning, strategy, creative, and insights and analytics teams across a variety of clients’ projects oriented around executive platforms.

Responsibilities

Responsibilities:

  • Develop a methodology for building executive personas that bridges communications goals with social and content strategies tailored to each
    • Show differentiation between executives in different fields
    • Establish voice and language set for each
    • Find opportunities for appropriate amplification and sponsored moments
  • Create best practices and train executives (and their teams) on the ins and outs of effectively leveraging social media platforms to amplify their message and shape their perceptions
    • Establish appropriate frequency and considerations for each platform
    • Outline clear goals/KPIs and implement analytics tracking
  • Design and optimize plans for executive social platforms and activities that can be shared and adopted by leaders and their comms teams
    • Build a social architecture that takes into account each brand’s purpose, target audiences, the executive point(s) of view, and preferred platforms
    • Create content strategies and determine the right mix across multiple channels
    • Generate ongoing series ideas, find opportunities for influencer partnerships, and identify opportunities for brand amplification
    • Monitor the progress of plans and adjust strategies based on engagement rates and current affairs
  • Build plans for reactive messaging and advice for fielding negative responses from followers
  • Amplify news and share insights via long-form articles
  • Devise a social plan based on a holistic assessment of existing internal and external communication, marketing, and issue advocacy/public affairs plans
  • Play a key role in technology, consumer, and healthcare accounts
  • Work directly with Integrated Services leadership across our North America offices to ensure all deliverables are aligned to strategy, on time, and of the highest quality
  • Participate in new business and organic growth by identifying digital opportunities across our existing business
  • Bring a strong point of view to the table through active participation in brainstorms and ongoing client engagements
  • Play a large role in evangelizing our digital capabilities with internal teams, existing clients, and prospects
  • Develop written proposals, presentations, and case studies

 

Characteristics

  • Strategic, well-versed in executive communications analysis and insights, social media, and omni-channel practices
  • Ability to partner with research and insights teams to understand audience behaviors and trends to develop insights and translate that to actionable communications strategies and tactics
  • Ability to provide strategic vision, and execute on programs and tactics when needed
  • Curious about emerging trends in digital communications and excited to bring insights from the outside world back into the agency and to clients
  • Focused on impact and moving the needle for executive social platforms

Qualifications

Qualifications:

  • Bachelor’s degree or above required in marketing, communications or a related field
  • 6-9 years of experience in strategic communications
  • Fluency with marketing data, reporting, analysis, and insight generation
  • Demonstrated success in mentoring and developing skills of junior-level staff
  • Demonstrated ability to teach analytic skills to staff members
  • Solid presentation skills to various audiences, including senior executives
  • Self-motivated and detail-oriented
  • Strong relationship-building skills
  • Knowledge of analytics platforms and multi-channel measurement technologies
  • Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel)
  • Excellent written and verbal communication skills

Equal Opportunity Statement

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

 

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

 

*LI-TQ1

WAG123

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