Account Director

Job ID
9583
Job Location
US-WA-Bellevue | US-NY-New York
Location
United States-WA-Seattle
Category
Public Relations

Overview

Do you want to work with the brightest minds in PR Communications shaping stories with innovative companies that are impacting society and culture at large? WE Communications is looking for a media-savvy Account Director to join our growing Broadcast team. Our book of brands includes Microsoft, Volvo Cars of North America, McDonald’s, St. Michelle Wine Estates and more. WE are looking for someone who is fascinated by the intersection of people and brands, and knows how to tell visual stories across multiple platforms. Our team works in a high-energy, fast-paced environment requiring thoughtful and close collaboration across multiple teams and geographies. The ideal candidate is the consummate team player, media savvy, smart and social, a proactive self-starter, can work independently while multi-tasking various projects, and most of all brings enthusiasm and confidence to all they do.

 

As an Account Director on the Broadcast team, you will help craft strategy, build campaigns and land coverage that changes the way audiences think about our clients through rich storytelling through broadcast mediums (TV, radio, digital video, podcasts). This position will help strategize and run major events for clients while managing fast-moving news cycles to drive clients’ desired outcomes. You will also be one of the leads on the Broadcast Team, managing team allocations, budgets, putting together team bonding activities, and more. The core accounts this role will support include WE’s consumer and healthcare accounts such as McDonald’s, PowerSchool, RedFin, Elsevier and more.  

Responsibilities

  • Lead/own projects that demonstrate strategic planning and creative thinking, as well as drive news across broadcast media and beyond
  • Grow, manage, and maintain client relationships with key, senior level media/influencers; proactively engage on issues
  • Solicit and share feedback/perception from media and influencers regarding client(s) competition and position in the industry
  • Lead engagement with executives and support of their broadcast training
  • Provide strategic and tactical counsel to executive level clients
  • Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings
  • Develop, review, and pitch stories/content
  • Develop budget/utilization management and resourcing skills
  • Oversee resource allocation across team including staffing, hiring, and onboarding new talent
  • Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values
  • Other duties as assigned.

 

Qualifications

Minimum/Preferred Requirements:

  • Bachelor’s degree required in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience.
  • 5-7 + years of experience in  in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience require
  • Broadcast Media experience is preferred
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

 

Additional Requirements:

  • High level of analysis and strategic recommendations based on industry knowledge
  • High level of initiative; take accountability for role on projects
  • Demonstrated creative and strategic mindset
  • Has established producer/news media relationships and has proactively placed stories
  • Made presentations to groups of all sizes; pitched new business
  • Experience managing
  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
  • Experience working with colleagues in multiple locations
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
  • Strong presentation and consulting skills along with the ability to read, write and speak English
  • May need to work more than 40 hours per week on occasion
  • Ability to lift up to 25 lbs.

Equal Opportunity Statement

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

 

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

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