Associate Director Corporate Reputation & Brand Purpose

Job ID
Job Location
GB-London | GB-London
United Kingdom-London
Brand & Technology

What We Need

WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. 


For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.


We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.


A fantatsic opportunity for an experienced PR professional with at least 10-15 years experience of corporate reputation/sustainability/brand purpose communications.  Tangible client experience supporting global/blue-chip organisations. Have managed a team of minimum 5 people and advised C-suite on communications strategies. Technology and Healthcare experience preferable.



  • Senior level PR experience, ideally in tech, enterprise, B2B
  • Experience in multi-national hub management
  • Experience in the full PR mix – social media, events etc
  • Strong copywriting and editing skills
  • Creative mindset
  • Working knowledge of the Sustainability and / or the FMCG landscape – overall consumer and brand trends
  • Excellent client management skills and experience of working in multi-stakeholder environment
  • Experience of Crisis comms
  • Strong background in social media strategy development, ideally as part of a wider comms mix
  • Happy to work in a fast-paced environment
  • Strong commercial experience

What you'll be doing at WE

Corporate Reputation and Brand Purpose  (CRBP)



  • Develop the UK CRBP pipeline and convert OG opportunities
  • Develop knowledge and understanding within the UK team about WE’s CRBP offer and how to convert it to business
  • Develop CRBP marketing plan in the UK (events, awards, networks, regular cadence of content)
  • Work with CRBP colleagues globally to collaborate on new business opportunities, marketing, thought leadership and WE offer
  • As a member of the Sustainability V team, help develop WE’s Sustainability offer, promote knowledge and thought leadership in this space; identify / collaborate on global new biz opps

What you've been able to accomplish



  • Excellent knowledge of the Sustainability and Purpose landscape in the UK
  • Experience of delivering change programs
  • Experience of corporate reputation leadership
  • Experience of working with External Affairs and / or Policy teams
  • ‘Black book’ of relevant contacts across media and influencer networks

Account management:

  • Monthly activity planning / reconciliation management / budget management

About Us


 Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.


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